Managing an event can be a complex task–even more complex when an event is actually a collection or series of events! Community event organizers know this the best, and event hosts like the Skechers Foundation–who organize large community events–have a lot to share when it comes to overcoming the challenges of an event campaign or event series to create a successful guest and community experience.
Last fall, the Skechers Foundation partnered with RSVPify to organize participant check-in for the Skechers Pier to Pier Friendship Walk. After the event, we connected with Amy Trell, Director of Development and Events for the Skechers Foundation, to learn more about her tips for effective event management–especially for a series of events.
For quick context, the Skechers Pier to Pier Friendship Walk began in 2009 as a way to bring the community together to raise money for and celebrate children with special needs and public education in the local community. Here’s how it works:
We asked Amy a few questions about the ideal event management software and event registration experience. See reflections from Amy below.
Our goal day-of is to ensure a smooth morning for our sponsors (getting exhibitors in and out of the venue without incident) and walkers (getting participants from the shuttle locations and back in a timely manner). We always want check-in to go easily, and RSVPify helps with that—the QR code is wonderful for those who can find it in their email! We also want to be able to quickly tabulate our walker numbers and sponsor dollars—RSVPify makes the walker counting super easy.
Encouraging people to register in advance, not day-of, is critical to our success. Registering in advance means people are in the system, have picked up their swag and t-shirt (we hope), and they can avoid all lines and just enjoy the opening program. For those who register onsite, it does cost $5 more per person, and they might encounter a line and the possibility of not getting a swag bag or shirt.
Encouraging people to register in advance; having clear directions about the QR code (when checking in, it’s so much faster than stating your name at a large event); and checking in in advance are great ways to streamline the event process!
It was a pleasure working with and learning from the Skechers Foundation team. RSVPify is honored to have supported the Walk last year and look forward to it this year and beyond.
If you’re planning a 5K for your organization or community and want to learn more about RSVPify’s run/walk registration or check-in features, click here. Or get started creating your event on RSVPify for free, and reach out to our team via the live chat for support as you go.