The best post-event survey tools of 2025

Events have become an essential part of marketing and communication strategies, with more and more companies turning post-pandemic to events as a critical marketing channel and tool for improving networking and relationship building. Whether it’s a conference, a trade show, or a product launch, events offer businesses a unique opportunity to engage with their target audience and create lasting connections.

However, measuring the success of an event can be a daunting task, and this is where post-event survey tools come in. These tools help event organizers gather valuable feedback from attendees and gain insights into what worked and what didn’t.

What are post-event survey tools and why are they important for event planners?

Post-event survey tools are online software solutions that help event organizers collect feedback from attendees after an event. These tools enable organizers to evaluate attendee satisfaction, assess event effectiveness, and identify areas for improvement through structured surveys.

Why Are Post-Event Survey Tools Important?

• Measure Event Success: Provides data-driven insights into how well the event met its goals.

• Gather Attendee Feedback: Helps understand attendee experiences, preferences, and concerns.

• Improve Future Events: Identifies strengths and weaknesses to refine future planning and execution.

• Demonstrate ROI: Supports businesses in proving event ROI through attendee satisfaction and engagement data.

• Enhance Attendee Engagement: Shows attendees that their opinions matter, increasing their likelihood of attending future events and boosting event engagement at those events.

• Comply with Stakeholder Expectations: Provides detailed reports for sponsors, partners, and internal teams on event performance.

The best post-event feedback tools of 2025

RSVPify

While RSVPify is primarily an event management platform, it also offers customizable post-event survey functionality.

Key Features:

• Custom surveys with multiple question types (e.g., multiple-choice, open-ended)
• Fully customizable survey design to match event branding
• Integration with Zapier for seamless connection with email marketing and project management tools
• Detailed analytics and reporting for actionable insights

Pricing (2025):

• Free plan available (limited features)
• Paid plans start at $39 per month, with additional features for enterprise users.

SurveyMonkey

One of the most popular survey tools, SurveyMonkey provides extensive customization and analysis features.

Key Features:

• Wide variety of survey templates and question types
• Ability to collect payments within surveys
• Custom branding and design options
• Advanced data analysis tools
• Mobile-friendly interface

Pricing (2025):

• Free plan: Up to 10 questions per survey, 40 responses per survey
• Individual paid plans:
  • Standard: $35 per month
  • Advantage: $39 per month
  • Premier: $119 per month
• Team plans available for businesses

Typeform

Known for its sleek, user-friendly interface, Typeform offers an interactive, conversational survey experience.

Key Features:

• Mobile-optimized, interactive surveys
• Multiple question types, including rating scales and open-ended questions
• “Logic Jumps” for conditional question flows
• Customizable survey themes and branding
• Integration with third-party apps (e.g., Slack, Mailchimp, Google Sheets)

Pricing (2025):

• Free plan: Includes 10 responses per month and limited features
• Paid plans:
  • Basic: $25 per month
  • Plus: $50 per month
  • Business: $83 per month

Google Forms

Google Forms offers a free, simple survey tool that integrates seamlessly with other Google Workspace apps.

Key Features:

• Multiple question types (e.g., multiple-choice, checkbox, short answer)
• Integration with Google Sheets and Google Drive for easy data storage and analysis
• Free to use with a Google account
• Basic customization options for colors and branding
• Simple collaboration features for team-based survey creation

Pricing (2025):

• Completely free (included with Google Workspace)
• Google Workspace business users may have additional storage and security features

JotForm

Jotform offers a feature-rich survey platform that allows access to all features, even on the free plan.

Key Features:

• Drag-and-drop survey builder with multiple templates
• Conditional logic and branching options
• Integrations with over 100 third-party apps (e.g., PayPal, Zoom, Slack)
• Secure data collection with encryption
• Advanced analytics and reporting tools

Pricing (2025):

• Free plan: Includes 5 forms, 100 responses per month
• Paid plans:
  • Bronze: $34 per month
  • Silver: $39 per month
  • Gold: $99 per month