About the Editor:

**Missy Bass** is a 20+ year event professional, customer experience leader at RSVPify, and longtime advocate for creating meaningful experiences that bring people together. Throughout her career, Missy has planned and marketed a wide range of events, including corporate conferences, incentive travel programs, executive advisory councils, customer events, nonprofit fundraisers, and community experiences. Having spent more than two decades in the planner's seat, she understands the realities of managing registrations, guest communications, seating, logistics, stakeholder expectations, and the countless moving pieces that determine whether an event succeeds. Today, Missy works closely with organizations using RSVPify to create more efficient, attendee-focused event experiences. She brings a unique perspective shaped by both hands-on event leadership and her work helping organizations adopt technology that simplifies planning and execution. Through her writing, she shares practical insights, industry trends, and real-world strategies that help event professionals create more impactful events while reducing administrative burden. When she's not helping planners solve complex event challenges, Missy is a passionate advocate for community engagement and has spent more than 35 years volunteering with the Cystic Fibrosis Foundation, helping raise awareness and support for life-changing research.