30 Jan
How to sell concert tickets online (for beginners)
When people think of concert tickets, they often envision stadium shows, headliner acts, or basically the Taylor Swift Eras Tour. But concerts come in all shapes and sizes, and for many musicians and promoters, getting attendance up for a new act can be much more difficult. Knowing how to sell concert tickets online can be the trick between an empty club and a sold-out show that builds buzz for your act, and makes your venue or promoter happy.
However, while there are plenty of platforms to sell tickets online, selling concert tickets is more than simply finding a payment processor and link to share with your potential fans. Successful concert promoters employ a variety of tools to sell concert tickets online, and even if you are a newbie, many of these tools are available to you right now – in some cases, for free!
So if you have a show or performance coming up that you want to see well-attended, don’t just wing it. Here’s our handy-dandy beginner’s guide on how to sell concert tickets online like a pro, complete with a list of do’s and dont’s to make sure you avoid the common pitfalls.
Beginner's Guide for How to Sell Concert Tickets Online
Research Ticket Pricing:
- Do: Conduct thorough market research to determine a fair and competitive price for your concert tickets. Consider factors such as seat location, demand, and the popularity of the event.
- Don’t: Overprice your tickets unrealistically. Potential buyers are savvy and will compare prices. Setting a reasonable rate increases your chances of attracting buyers.
Optimize Your Listing:
- Do: Craft a detailed and attractive listing that provides all necessary information, including event details, seat numbers, and any additional perks. Use clear language and highlight the unique aspects of your tickets.
- Don’t: Neglect the importance of a well-organized listing. Incomplete or unclear information may deter potential buyers, reducing your chances of making a sale.
Choose the Right Platform:
- Do: Select a reputable and widely-used online platform for selling concert tickets. Platforms like Ticketmaster and RSVPify offer a secure environment for transactions.
- Don’t: Attempt to sell tickets on unverified or obscure platforms. Stick to established platforms to ensure the safety of both buyers and sellers.
Promote Your Listing:
- Do: Leverage social media and relevant online communities to promote your ticket listing. Utilize event-specific hashtags and engage with potential buyers to increase visibility.
- Don’t: Spam or aggressively push your listing. Respect community guidelines and maintain a positive, approachable demeanor to attract genuine buyers.
Communicate Effectively:
- Do: Respond promptly to inquiries and be transparent in your communication. Provide additional information when requested and be willing to negotiate within reason.
- Don’t: Ignore messages or provide incomplete information. Building trust with potential buyers is crucial, and effective communication is key to a successful transaction.
What to Avoid When Selling Tickets Online
Avoid Scalping Practices:
- Refrain from engaging in scalping, where tickets are resold at significantly inflated prices. This unethical practice harms the reputation of online ticket sellers and may violate platform policies.
Don’t Violate Platform Rules:
- Familiarize yourself with the terms and conditions of the platform you’re using. Violating these rules can lead to penalties or account suspension.
Steer Clear of Fake Listings:
- Do not create fake listings or misrepresent the tickets you’re selling. Honest and accurate descriptions build trust with buyers and contribute to a positive online marketplace.
Don’t Delay Ticket Delivery:
- Once a sale is confirmed, promptly deliver the tickets as agreed upon. Failing to do so may result in buyer dissatisfaction and potential disputes.
Avoid Last-Minute Changes:
- Resist making last-minute changes to the terms of the sale. Consistency and reliability are crucial for a smooth transaction.
