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Earlier this summer, event ticketing platform Eventbrite announced some significant changes to its pricing and plans for all users. After years of building a business model largely on enabling event creators to offer free and paid tickets for their events, the company has shifted its focus to profitability through a series of marketing tools meant to help event creators promote their events and connect with new interested audiences.
While the rationale for Eventbrite’s decision involves a much longer look, many current Eventbrite users are left frustrated and confused about why their formerly free events are no longer free. Complaints from Eventbrite creators on social media have focused not only on the costs associated with new fees, but also on the opaque rollout of these changes that have left creators scrambling to figure just how much Eventbrite will cost them going forward.
To help clear up some of this confusion, here’s a deeper look at how Eventbrite costs have changed and what these changes mean for different types of event creators.
So what does this mean for current Eventbrite users? Well, in the past, hosts of frequent small events (B2C or casual users, nonprofits, schools, and more) could use Eventbrite free for their organization. However, under the new plan and fee structure, organizations planning on hosting single or multiple events (or who have always done so in the past) with more than 25 guests will need to choose one of two paid plan options instead.
The short answer to this question is that anyone planning on hosting an event for more than 25 people is impacted. However, given the vastly different types of event creators on the platform, there are some specific user types who will feel the impact of these changes more than others:
With Eventbrite’s clear business model shift to offering marketing and promotion services to users, as opposed to operating purely as a ticketing provider, Eventbrite users will have to adjust to a future with no free events, despite the uproar on social media about this change. Event hosts who fall into one of the above camps and have now lost a reliable free event hosting model have some decisions to make:
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