The primary event trend of 2021 for the event industry is hybrid events. Every day they are becoming more significant, more attractive, functional, and therefore more popular in the world of corporations, non-profit organizations, and show organizers. After all, such events allow you to effectively achieve a variety of business, educational, or entertainment goals. No worse than offline events, not to mention online events that have become fashionable in the pandemic era.
Such events are a mixture of offline and online. Some of the events take place on a live platform, with real participants, and some in the Internet environment, where remote viewers act as full-fledged accomplices of the event, influencing its course in a certain way. The basis of hybrids is online video broadcasts from both the central location and additional ones. Moreover, these can be inclusions from similar sites from other regions, but even from the home office of individual viewers. The basic principle of a hybrid event is that viewers on the other side of the screen should not feel like spectators, and local participants should not forget about them. You need a constant relationship. That is why they try to add an interactive component to the script with elements of gamification and infotainment. Hybrid programs usually take 2-3 hours.
For whatever type of program the hybrid event methods are used, you can still count on a number of significant benefits for organizers and customers, such as:
There is a chance that hybrid events will be used much more often than before the pandemic. If not for quarantine, hybrids would hardly have become so popular and in demand, or it would have taken a decade to promote them. The pandemic has made them the primary type of event in a short period.