A few weeks ago, we published a blog post that broke down some of the challenges the event industry was facing as the coronavirus threat had just begun to be realized beyond China. At the time, the full impact on not only the event industry, but on most sectors of the economy had yet to be realized. Now, as billions of people around the world are confined to their homes, events as large as Euro 2020 and the Olympics are on the chopping block, and even US presidential primary elections are being postponed. At this point, it’s valid to wonder not just when, but if the events industry will return to its pre-virus form, especially as a global economic recession is now considered to be likely.
With this in mind, today we’re offering Part 1 of a series, Hosting Events in An Event-Free World, where we’ll look at the challenges facing the events industry now, some innovative solutions organizers and event planners are coming up with to move forward, and what the future might bring.
For the first installation of our series, we decided to reach out to event professional Andrea Driessen, founder of No More Boring Meetings (a speaker’s bureau and event design consultancy) and author of The Non-Obvious Guide to Event Planning, to get her take on how the event industry might move forward during these challenging times.
With the events industry at the center of the virus crisis—since it’s directly affected by travel disruption, social distancing, and community-driven large-event bans—Driessen acknowledges that the events industry is more challenged than some sectors. However, rather than lamenting our situation, in her opinion, “we can step up and be a highly visible example of cooperation, communication, and cohesion”.
Driessen further recommends that event organizers:
While there are plenty of unknowns, our next feature will look at some of the innovations and ideas that have already emerged from event professionals, and walk through some more tips for planning for the coming months and years in the industry.