When people hear the term event ticketing, their first thought is often concerts or admission to attractions. However, anyone organizing events knows that selling tickets is much more common than that. From graduations and church services to incentive trips and business conferences, event ticketing is as essential to event planning as invitations, vendors, and venues.
While online ticketing platforms are by no means new, event ticketing software is now more available than ever to even casual party hosts. When used correctly, online event ticketing can deliver a variety of measurable benefits, such as:
No matter how many tickets you need to sell, or what the specific needs of your event might be, setting up your event ticketing in an organized and strategic fashion is the key to realizing these benefits and selling as many tickets as possible. With that in mind, here’s everything you need to know to get started with setting up event ticketing for your next event.
Selling tickets online these days has become standard practice, especially because digital tickets make admitting attendees to your event much more quick and effortless than collecting or scanning paper tickets. That’s where event ticketing software comes in – but when there are plenty of options to choose from, how do you find the right option for you? Here are some key elements to look for:
Once you have your online ticketing software setup and your payment processor integrated, it’s time to sell tickets right? Wrong! While some events are simple and allow you to just open your ticket sales and watch the revenue come in, for events with different ticketing tiers, VIP options, or the need to offer promotions or discounts, creating an actual game plan for selling tickets online is critical. Here are a few things to keep in mind as you do:
While this may not be as essential for casual events (like a retirement party), for corporate events or nonprofits, being able to account for every dollar coming in from ticketing and being used to cover event expenses is a must. That’s why you’ll also want to be sure you have finalized a system for accounting for revenue and tracking ticket sales is setup before you open the event up to the public.
One of the best methods for making this easy for event hosts is to find ticketing software that allows you to easily download ticket sale information in an Excel format (or even better, can be integrated directly with accounting software). Not only does this allow for real-time recording of ticket purchases, revenue payouts, and more, but also makes it easy to share updates with stakeholders at planning meetings (and make it easier to adjust plans or prepare for cost overruns or unexpected budget needs).
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