Organizing an event takes a lot of effort, from planning and promoting it to collecting RSVPs and ensuring everything runs smoothly on the day. But even after the last attendee has left and the equipment has been packed away, there’s still one crucial step left – gathering feedback.
While hosts may think that the event was a success and met goals and expectations, attendees might not share the same sentiment. Asking for their opinions and suggestions through post-event surveys is an essential part of improving future events and keeping a target audience engaged.
Post-event surveys often yield the most meaningful (and significant!) feedback. This is the place for event attendees and participants to assess different factors and parts of the event – from topics, speakers, participants, or sponsors to accommodations, food choices and their overall experience and satisfaction with the event. Hosts should survey absolutely everyone that participated in your event (not just the guests). Vendors, sponsors, volunteers and VIP guests all have their own unique perspectives on the event experience and will be able to give valuable insights.
After the feedback has been collected, it’s time for to review the answers. These answers help hosts determine whether your event-planning efforts met the needs and expectations of event attendees and participants. The most valuable information from a post-event survey is whether participants found it worth their investment, time, and resources. It is also important to ask if they found value in the event and if they would participate in the future event(s).
Some key factors that you can analyze through responses to post-event surveys:
It is not enough to just throw in the questions into a survey and send it to attendees and participants without planning. Surveys need to be carefully thought-out and crafted. Apart from making sure questions are relevant to the event, event participants need to know their feedback matters. Here are some best practices to incorporate before sending out the survey: