Organizing an event takes a lot of effort, from planning and promoting it to collecting RSVPs and ensuring everything runs smoothly on the day. But even after the last attendee has left and the equipment has been packed away, there’s still one crucial step left – gathering feedback.
While hosts may think that the event was a success and met goals and expectations, attendees might not share the same sentiment. Asking for their opinions and suggestions through post-event surveys is an essential part of improving future events and keeping a target audience engaged.
Post-event surveys often yield the most meaningful (and significant!) feedback. This is the place for event attendees and participants to assess different factors and parts of the event – from topics, speakers, participants, or sponsors to accommodations, food choices and their overall experience and satisfaction with the event. Hosts should survey absolutely everyone that participated in your event (not just the guests). Vendors, sponsors, volunteers and VIP guests all have their own unique perspectives on the event experience and will be able to give valuable insights.
After the feedback has been collected, it’s time for to review the answers. These answers help hosts determine whether your event-planning efforts met the needs and expectations of event attendees and participants. The most valuable information from a post-event survey is whether participants found it worth their investment, time, and resources. It is also important to ask if they found value in the event and if they would participate in the future event(s).
Some key factors that you can analyze through responses to post-event surveys:
Attendee satisfaction: A post-event survey can help hosts understand how satisfied attendees were with the event, and what they liked and disliked about it. This feedback can help identify areas for improvement and make adjustments to future events.
Areas for improvement: A post-event survey can help identify areas where your event fell short and where improvements could be made. Having this feedback helps event planners make changes to future events that address these issues and create a better experience for attendees.
Event success: Post-event surveys can help determine if the event met its pre-defined goals and objectives. By gathering feedback on what attendees found most valuable, event hosts can determine if the event was successful in meeting its intended outcomes.
Attendee engagement: By soliciting feedback from attendees, event hosts can demonstrate that they value opinions of attendees and are committed to continuously improving the event experience. This can increase attendee engagement and foster a sense of community around future events.
Inform future event planning: The feedback gathered from post-event surveys can inform the planning process for future events. By learning what worked well and what didn’t, hosts can adjust their approach to event planning to create even better experiences for attendees.
It is not enough to just throw in the questions into a survey and send it to attendees and participants without planning. Surveys need to be carefully thought-out and crafted. Apart from making sure questions are relevant to the event, event participants need to know their feedback matters. Here are some best practices to incorporate before sending out the survey:
© 2023 All Rights Reserved
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
csrftoken | past | This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
laravel_session | 5 days | laravel uses laravel_session to identify a session instance for a user, this can be changed |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
XSRF-TOKEN | 1 month | This cookie is set by Wix and is used for security purposes. |
Cookie | Duration | Description |
---|---|---|
__cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
Cookie | Duration | Description |
---|---|---|
_gat | 1 minute | This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. |
_uetsid | 1 day | Bing Ads sets this cookie to engage with a user that has previously visited the website. |
_uetvid | 1 year 24 days | Bing Ads sets this cookie to engage with a user that has previously visited the website. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_ga_5XLFPG0W9S | 2 years | This cookie is installed by Google Analytics. |
_gat_gtag_UA_11703970_6 | 1 minute | Set by Google to distinguish users. |
_gat_gtag_UA_11703970_9 | 1 minute | Set by Google to distinguish users. |
_gat_UA-11703970-6 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
Cookie | Duration | Description |
---|---|---|
_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
MUID | 1 year 24 days | Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. |
test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duration | Description |
---|---|---|
Lf6OyVqEU0nVTJQeFIeIpSQjqWYSbIW7umu3OHBy | 1 month | No description |
MUa7b6LkjpVOL8iFskJjTasRS5pBCQiV4Zd6SxpG | 1 month | No description |
rsvpify_session | 1 month | No description |