10 Feb
Case Studies: Blockchain Association
Membership-based organizations face unique challenges in planning and executing events that are crucial to their mission. These organizations often operate with limited resources and must juggle the logistical complexities of hosting events while ensuring a high-quality experience for their members. Compounding these difficulties is the need to effectively engage diverse stakeholders, from industry leaders to policymakers, and to create opportunities for networking and advocacy.
Events are a cornerstone of success for organizations aiming to grow membership, foster engagement, and advocate for their causes. For the Blockchain Association, events like the flagship Policy Summit not only serve as a platform for member networking and collaboration but also play a pivotal role in reinforcing the organization’s value proposition. By bringing members together in meaningful ways, these events become a powerful tool for achieving strategic goals, from policy influence to member satisfaction.
With that in mind, RSVPify sat down with Taryn Wolf of the Blockchain Association, a membership organization advocating for the potential of blockchain technology and cryptocurrency, to learn more about how Blockchain Association leveraged our software to make event planning easier.
About Blockchain Association
The Blockchain Association is a membership-based organization representing blockchain technology companies in Washington, D.C. As a trade association with in-house lobbying capabilities, they advocate on behalf of their members, provide strategic policy analysis, facilitate networking opportunities, and offer resources such as continuing legal education and litigation support.
According to Taryn Wolf, Creative Director, the Blockchain Association is a true member-driven association:
“We have members. We lobby on their behalf. We offer networking opportunities, access into Washington affairs and events, policy analysis, strategy, amicus briefs, continuing education, and working groups.”
With around 96 member organizations and plans to surpass 100 soon, events play a significant role in fulfilling their mission
How the Blockchain Association Thinks About Events
For the Blockchain Association, events are mission-critical and deeply tied to member engagement. Their flagship Policy Summit is considered one of their most valuable membership benefits and a key driver for growth.
As Taryn explains:
“I think [events] are the most important part of what we do… Washington is such a, like, ‘who you know’ kind of a town. Networking, face-to-face meetings—it’s so important to bring people together and have them in a room and just hash things out.”
While smaller events are often reactive to member needs, the Policy Summit stands apart as a meticulously planned annual gathering. Taryn emphasizes that every event is evaluated by a simple but vital metric:
“Did it go well? Was it well received? Are our members happy?”
Major Challenge Before Using RSVPify
Before adopting RSVPify, event registration was a manual, time-consuming process, or relied on tools that weren’t built for the Blockchain Association’s needs.
“I think before I started, they tried Evite, or they manually handled registration through an email address, which was a nightmare.”
The association experimented with other tools like Luma for smaller events but found them lacking for flagship gatherings like the Policy Summit. Taryn notes:
“Luma wouldn’t work for the Policy Summit. RSVPify satisfies accepting payments, and it’s just more robust in terms of how we communicate.”
The tipping point for switching to RSVPify came when the organization began bringing more event operations in-house, requiring a scalable solution to support their growing needs.
The RSVPify Factor
RSVPify proved to be a robust, all-in-one platform that could handle everything from registration to payments to targeted communications.
Taryn highlights a few key advantages:
- Streamlined Design & Communication: “We can go in, design the invite, and the forms, and there’s an email functionality to it.”
- Payment Processing: “We’ve set up Stripe, and that was pretty easy. Although the look and feel of the checkout screen could be improved, it works.”
- Scalable for Big Events: “For our Policy Summit, RSVPify satisfies accepting payments and is robust in how we communicate.”
- Customer Support: “Every time I have an issue, customer service has been phenomenal. They get back right away.”
RSVPify’s combination of functionality and customer support set it apart from previous tools the association had used.
Benefits of Partnering With RSVPify
Since adopting RSVPify, the Blockchain Association has experienced significant improvements in efficiency, communication, and member experience.
Taryn summarizes the key benefits:
“Hands down, [RSVPify] has streamlined event registration. It’s easier for attendees to register, it’s saved us admin time, and it’s made communicating with event attendees so much easier.”
She adds:
“We have better lists for communicating to our event registrants—targeting people who haven’t registered yet, or following up with people who have about event specifics.”
Another notable advantage is the unified branding experience RSVPify offers across emails, invitations, and event forms:
“It’s an all-in-one. We can go in, design the invite and the forms, and there’s an email functionality to it, pulling the list management.”
RSVPify has not only reduced administrative overhead but also improved the attendee experience, making event registration seamless and professional.
Partner with RSVPify for your event
Are you looking for a seamless event management software solution like the Blockchain Association? Have questions about how RSVPify can provide a custom suite of event planning tools designed for managing event comms, reporting, payment collection, and more? Let’s get started:
- Contact our Sales team here to book a demo and learn more about features, pricing tiers, and features specifically designed for nonprofit events.
RSVPify is proud to partner with hundreds of organizations from around the world to reduce the time spent on the mundane duties of event planning. We’re excited to meet you and help tailor a solution to fit your organization.
